[Kelowna, BC, February 17, 2022] — Forbidden Spirits Distilling Corp. (TSX.V: VDKA - the "Company" or “Forbidden Spirits”), is pleased to announce the hiring of Michael Sculfor in the new significantly expanded role of Retail, Tasting Room, Spirit Club and E-Commerce Platform Manager.
Blair Wilson, President and CEO said, “We are excited to have Mr. Sculfor join our team in his capacity as our new Retail, Tasting Room, Spirits Club and E-Commerce Platform Manager. Michael is an experienced team builder and has years of experience in the BC wine, beer and spirits industry."
Mike also comes with over 20 years of top-tier investment banking experience in London, working with Barclays Bank, Deutsche Bank, HSBC, and Royal Trust / RBC.
EXPANDED E-COMMERCE PLATFORM
The Company’s expansion plans include the creation of a new Spirits Club with members receiving a new 15% discount on all products purchased. This new online platform comes on the heels of the Company’s new launch of their Shopify e-commerce system. Mike will also be tasked with transforming Forbidden’s e-commence platform system to include enhanced data collection and detailed report generation.
“I am thrilled to join the Forbidden Spirits team. As a self-motivated team player, I look forward to working with the Forbidden Team to expand our online sales channels and develop a new Spirits Club that will serve as a growing source of re-occurring quarterly revenue,” Sculfor said.
About Forbidden Spirits Distilling Corp.
Forbidden Spirits Distilling Corp. is a fast-growing craft distillery and trades under the ticker symbol VDKA on the TSX Venture Exchange.
Forbidden Spirits currently manufactures and distributes a portfolio of ultra-premium brands including REBEL Vodka, Eve’s Original Gin, Adam’s Apple Brandy, Forbidden Fire, Forbidden Spirits Vodka, and Wallace Hill Whisky.
About Michael Sculfor
Michael has relevant experience in the BC liquor industry having worked with Mt. Boucherie Estate Winery in West Kelowna. Michael also has over 20 years of top-tier investment banking experience in London, England having worked for Barclays Bank, Deutsche Bank, HSBC, and Royal Trust / RBC.